Changemakers for Bosch
CHANGING PERCEPTION WITH INNOVATION
As strategic digital partner for Ireland, our remit was to deliver increased awareness of, and consideration for, Bosch white goods technology. Following some years as market leader but losing ground to Samsung, and cheaper imitation brands, Bosch needed to firmly establish itself as the pioneer of category innovation.
AUTHENTIC BRAND PERFORMANCE
Mapping the purchase journey with primary and secondary research we were able to develop a cut-through creative concept. It emotionally connected consumers with the true benefits of the products and the brand rewards programme. From this concept we developed an integrated communications campaign that included BVOD, social, programmatic display and video, in-store POS and retailer engagement.
THE VALUE WE CREATED
- Production of digital content series for the ‘Food Waste Social Experiment’ including all elements of production management - casting, location, set, filming, editing, post.
- Significant uplift in trade/retailer engagement, confidence and sales.
- Increase in consumer rewards sign-up by 117%+.
- Increased consumer preference for Bosch.
- Having launched in Ireland, Bosch global is rolling out the concept to its Western EU markets.