frank&bear

Changemakers for Aldi

FROM AN ANALOGUE START

In 2017 we built a business case to support migrating spend from print to social. Since then, digital has since grown from a small percentage of budget, to the majority share. Channels include Instagram, Spotify, YouTube, display, VOD, Sky Go and AdSmart.

OVERSEAS RECOGNITION

Following a successful 2020 campaign, Frank & Bear are responsible for developing the campaign creative for Ireland and the UK .

THE VALUE WE ARE CREATING

  • Year on year growth in applicant volumes.
  • Significant increase in applicant quality following the launch of the 2020 campaign. Vacancies were filled months ahead of schedule.
  • Several awards along the way including the ‘Student’s Choice’ award for two years running at the 2019 and 2020 Grad Ireland Awards.
  • Recognition for the Irish team in the UK and beyond.

Changemakers for Enterprise Ireland

THE DIAGNOSTIC

Online lead generation and application is crucial for Enterprise Ireland to develop and grow Irish enterprise in world markets. After completing an in-depth audit of Enterprise Ireland’s recent global & domestic campaigns, we identified the key areas for improving the online experience for prospects. From here we developed an integrated planning system to deliver better outcomes at campaign launch, and across the lifecycle of the campaign.

OUR ROLE

  • We were tasked with championing the audience journey and working in a cross agency role to open up digital opportunities for increased customer understanding and conversion.
  • We used a comprehensive audience portrait tool to develop a consolidated view of the audience, and identify the drivers and barriers for audience engagement.
  • We then mapped the digital audience journeys relevant to each sector, industry and audience need-state.

THE VALUE WE ARE CREATING

At a day to day level, we focus on actionable solutions that rapidly optimise Enterprise Ireland's multiple digital campaigns. Longer term, we are helping to shape a strategic direction for digital ensuring that the organisation is exceeding audience expectations across all touch points of the journey.

  • Helped reimagine the internal planning process using a purpose built campaign blueprint that unites multiple stakeholders around the audience journey.
  • Providing weekly insight and optimisation reports focused on rapid improvements to live campaigns.
  • Ongoing auditing of content, media and overall campaign performance.
  • Improving the role and user experience of the various digital platforms.

Changemakers for Guinness Storehouse

HUMBLE BEGINNINGS

When we started working with Guinness Storehouse we were tasked with:

  • Creating award winning initiatives that ‘only Guinness can’ and are ‘made of more’.
  • Increasing international online ticket sales by 20%.
  • Retaining the position of No. 1 fee paying attraction in Ireland.
  • Encouraging visitors to enjoy a pint of the black stuff in their home-town post visit.

BOMBFIRES AND FIREWORKS

We created a new strategy that centred around Fewer, Bigger and Better content. As part of this strategy, we created the highly awarded 'A Night At' campaign in partnership with Airbnb.

THE VALUE WE CREATED

  • 40% ecommerce uplift.
  • 2000% ROAS.
  • Most successful programme in Guinness Storehouse history.