Changemakers for GNC
GROWING HEALTH IN EUROPE
Our role was to create brand awareness and sales for the new GNC digital store across Europe (France, Spain, Germany and Italy) in the health and wellbeing market. By optimising the online store and delivering a consistent localised brand creative we were able to establish direct to consumer demand for on-site products as well as reaching a new wider audience on Amazon.
INCREASED STRENGTH IN NUMBERS
Having full control of GNC ad accounts we developed over 2000 ads per market and optimised nuances in each country. Working with our partners we used promotions on Amazon to widen the exposure to the audience and leveraged the Amazon basket system.
THE VALUE WE CREATED
- Over 133% increase in average order value of €30.
- Increase of positive online mentions across all markets by over 40%.
- Average Buy Box rate of 96% on Amazon.