frank&bear

Changemakers for Guinness Storehouse

HUMBLE BEGINNINGS

When we started working with Guinness Storehouse we were tasked with:

  • Creating award winning initiatives that ‘only Guinness can’ and are ‘made of more’.
  • Increasing international online ticket sales by 20%.
  • Retaining the position of No. 1 fee paying attraction in Ireland.
  • Encouraging visitors to enjoy a pint of the black stuff in their home-town post visit.

BOMBFIRES AND FIREWORKS

We created a new strategy that centred around Fewer, Bigger and Better content. As part of this strategy, we created the highly awarded ‘A Night At’ campaign in partnership with Airbnb.

THE VALUE WE CREATED

  • 40% ecommerce uplift.
  • 2000% ROAS.
  • Most successful programme in Guinness Storehouse history.